Strategic Marketing
Master of Science
Transform into a marketing leader, making decisions in an AI-driven world, in just 12 months.
- Make high-stakes marketing decisions using data
- Translate analytics into strategies leaders trust
- Lead teams, campaigns, and client engagements
- Use AI to accelerate insight and execution
- Develop a portfolio of real client work and measurable results
Transition from executing marketing tasks to leading marketing strategy and high-performance teams. Our hybrid program offers the flexibility of online learning with the power of in-person collaboration, focused on learning and applying skills and strategies.
鈥� Affordability 鈥� Program Director
Start the conversationHow to Apply
Accepting Spring Applications
Apply now to start classes in January
Why 杏吧原创?
"The graduate program helped me grow both professionally and in my career. I benefited from networking with professors and students, as well as from the program鈥檚 key strengths: experiential learning through professors sharing real-world insights and facilitating in-class workshops, a collaborative environment where we rotated through team projects with classmates who had diverse personalities and thinking processes, and an inclusive, open atmosphere that encouraged idea-sharing.聽I never felt like my ideas were wrong because we workshopped, expanded on, and tested them together to determine their viability in strategic marketing.
One course had a semester-long project to build a marketing plan for a local business, which we presented to the client. This built on my bachelor鈥檚 degree in marketing by enabling me to dive deeper into the strategic side of the industry 鈥� the reasoning behind a brand strategy, balancing the right marketing efforts, and communicating with clients to understand their needs and how to put them into action."
鈥� Michela Hanlon 鈥�21, 鈥�23G, Account Executive at Agency 29, Rochester, New York
Career Outlook
100%
of marketing master鈥檚 alumni are employed or in graduate school within six months of graduating
Growth
Employment opportunities for marketing strategists/managers are projected to grow by a brisk 8% over the next 10 years (U.S. Occupational Outlook Handbook, 2023).
$83,190
mean annual salary of (2023)
Making their mark
Naz alumni with a master鈥檚 in marketing commonly lead the way as leaders 鈥� managers, directors, coordinators, vice presidents, or owners 鈥� at businesses and non-profit organizations, including:
- LEGO
- HubSpot
- Red Bull
- Thermo Fisher Scientific
- University of Rochester
- Rochester Philharmonic Orchestra
- Partners & Napier
- Wegmans
- Rochester Institute of Technology
- Butler/Till
- Heritage Christian Services
Making Grad School Affordable
Grants, scholarships, veterans benefits, loans, and undergraduate loan forgiveness are options for paying for this master's degree.
What You Will Gain
- Marketing Research & Strategy
- Consumer Behavior
- AI Marketing Tactics
- Communications Planning
- Media Buying
- Persuasive Communications
- Digital User Experience
- Data Insights & Digital Storytelling
- Teamwork & Project Management
- Client Capstone Project
Highlights
Online听补苍诲 weekend classes
No GMAT/GRE entrance test required
Complete in 12 months (accelerated option)聽or 20 months part-time
Taught by experts
Key Features
- Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
- Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
- Choose full-time or part-time. The full-time program meets in person two weekends per month.
- Classes meet on campus on weekends, and online.
- The program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
- Integrated experience plus convenience and service make your degree work seamless and pleasant.
- In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.
Program is ideal for
- recent graduates with a bachelor's degree in any field聽
- international students seeking a master's degree in the U.S.
- student-athletes with an extra year of eligibility
- account executives, managers, directors, and supervisors
- graphic artists, visual communication designers, creative directors
- social media specialists and directors
- digital marketing specialists, search engine optimization (SEO) experts, and directors
- information system/technology specialists and directors
- public relations, content marketing specialists, and directors
What to Expect
- Develop superb media and strategic marketing skills聽to efficiently reach customers, optimize returns on investment, and motivate your target audience.
- Exhibit formidable persuasion skills.
- Demonstrate effective team leadership and consulting skills
- Acquire team-building, consulting, and other leadership skills in an experiential environment.
- Benefit from real-world client engagement experience to boost your professional portfolio.
Hybrid master鈥檚 program attracts Trevor Adams from out of state
What do you do after you get your dream job as one of 40 LEGO Master Builders in the world? Trevor Adams is pursuing a master's in strategic marketing at 杏吧原创 to grow his impact at LEGO and beyond. The hybrid format (weekend classes on campus once a month, plus online) has enabled him to pursue the degree while living in Texas and Pennsylvania.
"We've worked with real-life business clients as well as local non-profits," he says. He appreciates "responsive and well-rounded professors" who share their career experience.